I have a couple of books out there. You can find all my books here. They’re all in the fantasy romance/romantic fantasy area, although I would recommend Gaia’s Hands to those who aren’t into fantasy as well. I’d recommend Kel and Brother Coyote Save the Universe (Kindle Vella book) to those people as well.
Most potential readers haven’t found this blog, so I can’t promote my novels through here and expect a lot of new readers. Therefore, I have to reach out to my social media accounts and talk about my books.
I know I can’t afford those promoters who keep sending me emails, so I have to promote myself until I’m rich enough1 to afford one. The problem is that I don’t know what I’m doing. I’m a writer, not a promoter.
For a while, I used free Hootsuite to post little ads on multiple platforms — Twitter, Facebook and Instagram. It was convenient, even though I didn’t know what I was doing. Then Hootsuite dropped their free plan, and the cheapest plan for users was the $1188/year2 Professional tier.
I partook (is that the right word?) in free trials for two competitors of Hootsuite: Buffer and Loomly. I chose Loomly because it gave me one feature that the others, including Hootsuite, did not: coaching.
Loomly will give you advice as you are crafting your post to each of the social media outlets that you’re linked to for the post. Loomly tailors the advice to the specific outlet — for example, Facebook favors posts under 50 characters while Twitter readers want longer posts. They suggest better times for posts. They suggest when hashtags or exclamation points/question marks may increase engagement. Little things that are helpful in making a post stand out that amateur social promoters may not know.
In addition, Loomly features possible topics to post on daily, because posting about your project daily gets tiring for readers. Some of these are weekly items like #HappyFriday; others are one day only celebrations like #HappyGirlScoutDay.
I don’t pretend that Loomly is teaching me everything about social marketing, but I have more than I had before. It’s easy enough to use that I actually enjoy using it and my calendar is full through the first of July. It’s relatively painless to learn new strategies, unlike reading dull books on the topic. And it costs $312/year2 for the Basic (about equal to the Professional Hootsuite) tier.
- Not going to happen.
- These are billed yearly prices. The billed monthly prices are higher.
Words Like Me 