I just found a prompt on Loomly the other day (Loomly is a social media manager like Hootsuite except more user friendly and much cheaper) that suggested, just as I’ve seen suggested on TikTok, that ‘everything is content’. One should present what one is doing to the millions, thousands, or (in my case) dozens of followers on social media.

I have problems with this. First, not everything someone does is ‘on message’. People expect a theme to one’s presence. On TikTok, @alexisnicole usually forages and makes amazing recipes with her wild crafting. @bdylanhollis cooks vintage recipes with often hilarious results. @dontcrossagayman tells his everyman hero stories about his interventions with bigots and creeps. They stay on message.
Second, not everything someone says should be out there. I have chronic bipolar depression. I know I can occasionally say “I’ve been dealing with depression,” but what I can’t do is go through a stream of consciousness about what it feels like to be depressed. That’s too much. I can’t ask my readers to be my therapist.
I must admit I struggle with content. I seem like I write all over the place, from reviews of apps to snippets of poetry to progress reports on my writing to my own personal experiences. If I have a message, it’s “This is what it’s like for me as a writer.” Part thunderstorms, part computer programs, part coffee, part cats, part violets. I hope it works, because I’m trying to stick to the good content.
