I have discussed writing as a flow activity often enough that I’ve made the case that writing for the sake of writing is a worthy pursuit. Even so, I like to get recognition for my writing. I want to know that I am an interesting writer and have some skill.

Right now, in society, wanting external validation is a weakness. We call it “attention-seeking”* and that’s considered bad. However, external validation shapes our self-esteem, according to sociometer theory. When we don’t get it, we shape our behavior in order to get it.
In some ways, I get the validation I need. My friends know to ask me how the writing is going. That’s appropriate and my sociometer registers positive.
What I wish I had, though, is the readers. This is something most indie authors struggle with. There are so many writers out there, and so many books, and some people use traditional publishing as their judge how worthy a book is to read. What traditional publishing signals, in reality, is how well the idea sells. There are good writers in independent publishing. But they’re hard to find, and there’s a catch-22 that dogs indie writers: People read books that are read by others.
How to get readers? I wish I knew. I advertise mine on Facebook and Threads and Instagram. But the ads are not tempting readers to read, and I don’t know what to do about that. It’s hard sometimes, but I persist in hopeful thinking that I will get a following someday.
* Not all attention-seeking is good, and I can explain this in terms of sociometer theory. The bad form of attention-seeking is that which violates one of the social norms of a group, and that is attention-hogging. We don’t approve of one person getting all the attention, but are often too polite to signal that directly. Wanting positive attention in and of itself is not bad, however; it’s something we’re programmed to do.
