Tag: writing

Not Brands, but Reference Groups

Daily writing prompt
What brands do you associate with?
View all responses

I don’t associate with any commercial brands, but I do associate with what this question is getting at.

I don’t believe people associate directly with brands, except perhaps with trucks — there are “Chevy people” and “Ford people” in the US, and a few deranged “Tesla bros”. People associate with reference groups, which they use to identify themselves as a part of. This is something I learned in a consumer behavior class many, MANY years ago.

Bangkok, Thailand – April 16, 2022 : Stanley of pink stainless steel thermos travel mug to keep the drink warm or cold. Stanley Go Vacuum Bottle 12.5 OZ

Reference groups can be associative — “I am a member of this group”. For example, one of my reference groups is “college professor”, which makes me prone to buying gas-efficient vehicles and Starbucks coffee. Reference groups can be dissociative — “I would not be caught dead being a member of this group”. I am vehemently not a member of the reference group that listens to Kid Rock and drinks Budweiser beer. Last, they can be aspirational — “I would like to be a member of that group.” I would like to be a member of the upscale ecologically conscious consumer who has a home composter and a butterfly garden landscaped by someone else.

We buy brands because of their association with reference groups, because we want to be a member of that reference group. We refuse to buy certain things from our dissociative reference groups. We don’t so much say “I’m a Ford person” — unless we’re talking about trucks, and even then, we buy them largely based on our perceptions of who’s in that group. I will excuse myself to drink my home-roasted coffee, which marks me as part of the aspirational group “coffee snobs” now.

Ten Days till Publication!

Ten days till I publish Kringle Through the Snow! As the link says, it’s on Amazon Kindle, available as e-book and paperback.

I’m proud of this one, not surprisingly. (I could say that about any of my books). This one involves a genuine nerd, Wade Nelson, who falls for his neighbor, Sierra DuBois, who is a successful event planner. Just as their romance is progressing, Sierra’s sudden change of heart leaves them estranged. It will take good communication and some Santa Magic to bring them back together.

What I like about this story are the characters. Wade isn’t the stereotypical nerd who plays Dungeons and Dragons. Yes, he plays Dungeons and Dragons, but he’s not the unwashed stereotype. (Stereotypes aren’t cool). Likewise, Sierra isn’t your stereotypical Type-A event planner, although she is driven to excel. They, like my other characters, are a bit quirky and not what you’d see on the Hallmark Channel.

Maybe that’s the point. My Kringle Chronicles romances feature protagonists who usually get relegated to the role of quirky sidekick in other stories. Nobody is the homecoming queen; nobody is a millionaire. The wish fulfillment doesn’t have to include wishing you were someone more impressive.

Remember, the book comes out ten days from today. And if you have a hankering for a signed version, we can arrange something.

Book Promotion Time

I haven’t promoted my works lately. I’ve read somewhere (I don’t remember where) that I should be promoting my work 1/3 of the time, but that would be twice a week and I think that might be a bit excessive. On the other hand, I hardly ever promote my work.

The first book I want to promote is Kringle Through the Snow, which will be coming out on Kindle October 1st. It’s a Christmas romance in the Kringle Chronicles series. Self-professed nerd Wade Nelson meets high-energy event planner Sierra DuBois, and they struggle through Sierra’s abrupt goodbye. It will take soul-searching and a bit of Santa magic for them to find their happiness together.

The second book I want to promote will be arriving January 1, 2025 on Kindle, the third in the Hidden in Plain Sight series. In Reclaiming the Balance, sculptor Janice Wilkens escapes her abusive boyfriend to alarming news at the ecocollective Barn Swallows’ Dance. There, she meets the androgynous half-human Amarel Stein, who helps her accept that her son is likewise non-human. Janice’s ex wants her back to father more soldiers on, and Amarel and Janice must fight back and rescue Janice’s son from his captivity. Amarel and Janice will have to reconcile their differences to find the way to each other.

There are other books. I have written five other Kringle Chronicles books and two other Hidden in Plain Sight books. There are more on the way. You can find them all at Lauren Leach-Steffens’ Amazon page.

2001st Post!

This is my 2001st post! I missed post 2000 because I wrote in answer to one of WordPress’s prompts. But I’ve actually stuck to this for 2000 posts!

My first post was Calling All Creatives, and it had four views. I get a few more views now, but would still like more readership. My most popular post was an anniversary post which got 65 views. My 2000th post was on the prompt “My Most Valuable Lesson” today.

What have I learned from 2000 posts?

  • One doesn’t get to 2000 posts by deciding to get there; one keeps writing one at a time until it happens.
  • Posts are better with pictures.
  • Using the supplied prompts boosts number of readers, and some of them stay on as regular readers.
  • WordPress does a far better job of sorting out riff-raff than Blogger. I have no more links from webcam girls showing up in my feed.
  • I can’t predict which posts will become more popular.
  • Not every reader likes the post, but enough do.
  • 2000 posts is a lot of posts.

Here’s to 2000 more posts!

No Motivation (again?)

I have written nothing substantial for almost three weeks. I am panicking.

Writing is my flow activity, yet I don’t feel like writing. I have no ideas possessing me; the item I was writing seems to have bogged down. I have briefly thought of putting the writing down, doubting my ability to write. Standing at a crossroads, I ponder the path I will take (and cringe at this sentence.)

I need to get motivated. I need something to write, something that captures my imagination, which seems to have gone on strike. Not necessarily to get another novel written; I have too many novels already. But just to write something.

I’ve gone through this before, haven’t I?

A Lack of Pattern

I’m trying to analyze which posts of mine are most successful — prompted posts? My own ideas? Short posts? Long post? Personal posts? Posts about writing? I have come to the conclusion that I can’t predict what will get me more viewers.

Dice on grey background

I’ve always thought prompted posts performed better than non-prompted posts, long posts better than shorter posts, and posts about writing better than personal posts.

Yesterday, a short prompted post about what personality traits I disliked — with no title — performed better than any post I’ve had in the past couple weeks. This is expected because the prompted posts appear to get more circulation. Yet I’ve had other prompted posts only get as many likes as one I’ve written without a prompt.

My best performing post of all time had to do with my wedding anniversary. Other posts (even about birthdays) have gotten little attention.

There seems to be a randomness to what plays well and what does not, which means I’m learning nothing about how to improve my traffic.

Working out a Rhythm

At the end of week 2 of classes, I am still trying to get a rhythm to my days so I can write.

Three out of four Monday afternoons I will have meetings. Fifty percent of Tuesday afternoons I will have meetings as well. Unless I start writing in the evenings, and I’m often too tired by then, I will not be writing on those days. That gives me late afternoons Wednesday-Friday most of the time.

I have a Saturday routine that’s working. That’s a start.

I’ll keep you posted. I miss my flow activity!

Role Frustration

I need to get back into the swing of writing now that the semester has settled in.I need to find something more compelling to write than the Kel and Brother Coyote sequel; it’s a lot of fun but it feels like I’m doing it just to fill time. I’m absolutely pantsing the story, ignoring the outline I made for it.

I feel like my professor role has usurped my writer role. I figure this will get better when I’m more acclimated to the current professing duties; it is, after all, only the second week of the semester.

I have weathered this before; I will again. The right book will find me. I will get into the swing of writing. I just have to keep telling myself this.